Brave juices
PROJECT TYPE: Student work
FIELDS: Branding, Packaging design
About this project
Brave is a company that sells healthy juices infused with a teaspoon of olive oil, providing an extra nutritious kick for individuals who want to maintain an active and healthy lifestyle. These juices are made from fresh, raw fruits and vegetables, ensuring that they are packed with essential vitamins and minerals. Whether you're looking for a pre-workout boost, a midday energy lift, or a refreshing evening drink, Brave's juices are the perfect choice.
Brand keywords: Good, Honest, Healthy, Fresh, Sporty, Natural
The logo
For the logotype, I've selected the font Heavitas Neue bold to express the word 'brave' with confidence and approachability. The logotype incorporates a mix of uppercase and lowercase letters, aiming to communicate that the juice is for everyone
The icon embodies an olive, a leaf, and an abstract fruit. The leaf symbolizes environmental responsibility, while the olive signifies its key ingredient. The yellow fruit adds a refreshing and positive touch to the brand's identity.